Rocky Aur Rani Ki Prem Kahani, a romantic comedy from Viacom 18 Studios producer and director Karan Johar, ended its first week at the box office on Thursday night with much fanfare. All Friday, film pundits in Mumbai sat with their heads bowed over the first week’s box office results. The biggest question that arose from these discussions was how Ranveer Singh’s film ‘Rocky Aur Rani Ki Prem Kahani’, which was made with a production and advertising cost of 180 crore rupees, will become a hit if only in the first week grossing 73 crore rupees. and How will the film ’83’ be shot at the same cost as the hero of this film Ranveer Singh who earned Rs 72 million in the first week? Let us tell you this complete numbers game and then decide for yourself if the movie “Rocky and Rani Ki Prem Kahani” is a hit or a flop?
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The film “Rocky and Rani Ki Prem Kahani” is directed by Karan Johar himself, the director of the production company Dharma Productions. That year he also completed his 25-year career as a director. After seven years he returned to directing on the big screen and to make this film a hit he used all of his company’s stars as spices in this film, most of which were traded by Dharma’s partner company in the branded market. If the new songs didn’t show confidence, then the film was also overwhelmed with hits from the golden days of Hindi cinema music. But the film was released on day one. The film didn’t even earn 10% of its cost on the first day of its release. This was the biggest hit to Ranveer Singh’s brand equity.
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Monday saw a 58 percent drop
There was uproar in the Hindi film industry after the film “Rocky and Rani Ki Prem Kahani” failed to open as expected. Karan Johar’s team worked hard, somehow Friday and Saturday should be better for the film. The film’s hero, Ranveer Singh, and heroine, Alia Bhatt, were forced from their homes. His presence in the theaters created atmosphere. Karan Johar himself activated his PR team and was interviewed on all these portals and channels, which gave him the certainty of not asking any harsh questions. It also showed its impact on the film’s collection on Friday and Saturday, but when the film’s collection fell about 58 percent on Monday, efforts to deal with it began anew after matters worsened again. It is important to remember that the domestic box office performance of any film is a measure of the success of the film, its heroine and its director. And as much as this collection is, a third or a little more of it goes back to the producer’s account.
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Entry into the 100 crore club is still a long way off
Advertisement for the film’s entry into the 100 crore club through the film’s worldwide earnings attracted a lot of weekday attention as well, but the fact remained that the film failed even to break the 75 crore mark in its first week. The expectation that the film’s collection would reach double digits on the second Friday was also not fulfilled. The film sits at 80 crore rupees through the eighth day of its release and can only enter the hundred crore club if it gross 20 crore rupees on Saturday and Sunday. Despite this, Viacom 18, the company investing in the film, will not get more than 40 crore rupees from it. The interesting thing is that Ranveer Singh’s film ‘Rocky Aur Rani Ki Prem Kahani’ is described as a hit film as it grossed 73.33 crore rupees in its first week, just like Ranveer Singh’s film ’83’ which hit theaters two years ago came 73.33 crore rupees in the first week. Although it earned 71.87 crore rupees, it was declared a flop. However, there is not much difference in the cost of both films. Now think for yourself whether the movie “Rocky and Rani Ki Prem Kahani” is currently a hit or a flop!
