Although it took several years to make, the Greta Gerwig-directed film even broke records that no one could have imagined. With $1 billion raised in just over two weeks, Barbie surprised everyone, including his production team. Although by all accounts a film about the legendary doll, starring Margot Robbie, seemed to be a hit, The actress was unsure of her potential. Because of this, he believes he “misled” Mattel and Warner executives when he sold the idea of making it.
In the interview for colliders, the Oscar nominee recalled the difficult road it took for the film to get the green light. As mentioned, there were several directors, screenwriters, and actors involved with the project, but nothing ever materialized. Negotiations only progressed with the arrival of Margot Robbie and Greta Gerwig. As the actress recalls, she used arguments she felt were “over the top” to get the yes.
“I think my argument at the meeting [para obtener luz verde] The thing is that studios were successful when they were brave enough to combine a great idea with a visionary director. And then I gave a bunch of examples, like “dinosaurs and [Steven] Spielberg”, this and the other, this and the other. I’ve named pretty much everything that’s been great and made a lot of money for the studios over the years.“.
Thankfully, Robbie was absolutely right in what he said. If critics have pointed out anything, it’s Mattel’s courage to produce a film that criticizes the way it works and the stereotypes that “his” Barbie perpetuates. It is also important to highlight the leading role played by the actress, since her popularity and physical resemblance to the doll secured tickets for many. Or do you think another actress would have performed the same?
“I told them, ‘Now you have Barbie and Greta Gerwig.'” And I think I told you the movie would make a billion dollars. Maybe I overdid it, but we had to make a movie, okay?”
This is expected for this Sunday, August 6th Barbie Raised $1,030M in donations, with $459.4M raised in the US alone The first film directed by a woman alone and joined the billionaires club. Better yet, it’s likely to be the highest-grossing film of the year, both globally and locally; a brand that is currently holding up Super Mario Bros. The Movie with $1,351 million.
Do you think the phenomenon will be repeated if there is a sequel, or is it a unique situation?
