Peacock enters the Metaverse.
NBCUniversal-owned streaming service and Meta Platforms Inc. announced Wednesday that Peacock will be available in the Meta Quest line of virtual reality headsets starting today.
Bringing Peacock to Meta’s VR platform is part of a larger, previously announced partnership between the companies, under which NBCUniversal will bring a suite of interactive experiences to Meta’s Horizon Worlds and Meta Avatars Store. Halloween horror nights, universal monsters and The office are among the IPs coming onto Meta’s platforms.
But it will also feature Peacock, who will create a virtual TV within Horizon Worlds that will allow users to watch scripted shows like poker face and live sports like Football on Sunday night via their Oculus headsets.
In conjunction with the launch, the companies are also offering a special Peacock promotion where existing Oculus users who use Peacock will get Peacock Premium free for three months, while new Meta Quest 2 or Meta Quest Pro buyers can get 1 year Peacock premium free.
“The introduction of Peacock on Meta Quest 2 and Meta Quest Pro meaningfully expands the existing partnership between Meta and NBCUniversal, giving users more ways to experience Peacock’s robust content offering in an immersive VR and streaming experience,” said Annie Luo, EVP, Head of Global Partnerships & Strategic Development. “Whether it’s a VR experience starring The Office or an iconic film franchise, a live sporting event or the next Peacock breakout original, there’s something for everyone.”
Peacock isn’t the first streaming service to join Meta’s platforms. YouTube, Netflix, and Prime Video already have apps on the immersive platform that allow users to curl up next to their virtual fireplace (or, depending on your home screen, your levitating window, or your private beach) and watch their favorite shows.