For better or worse, the future is now and the big studios don’t want to be left behind. According to a recent article by ReutersThe Walt Disney Company has formed a working group tasked with researching artificial intelligence (AI) and how it can be used to advantage across the conglomerate’s various divisions. For example, to lower production costs in film and television, according to an anonymous source who defends the use of AI, claiming that if they don’t do so, House of Mouse and other media companies “risk the risk of obsolescence.” They are currently researching this technology.
According to the report, Disney created this working group in early 2023, before Hollywood screenwriters and actors went on strike, ironically demanding it from the major studios and television platforms streaming Set limits on the use of AI. In the words of three other sources consulted by Reuters“The aim of this group is to develop applications for artificial intelligence and to work together with start-up companies.”
There are reportedly 11 current job openings from Disney targeting candidates with experience in the artificial intelligence space and subfield machine learning, which focuses on giving machines the ability to learn without the need for programming. These jobs span virtually every area of the company, from the film and television studios to theme parks to the advertising division, which aims to create a “next generation” advertising system based on the use of AI.
You might also be interested in: 8 live-action movies Disney is preparing after The Little Mermaid
On the other hand, the collected testimonies of Reuters indicate that the House of Mouse is aiming for AI for the parking business in order to improve customer service and generate new forms of interaction. A former Walt Disney Imagineering employee told the outlet that the Baby Groot robot, which was being made as part of Project Kiwi — a Disney initiative to make animatronics as lifelike as possible — might one day become a reality thanks to the boom in the… Will be able to interact with visitors in artificial intelligence.
Disney’s push to use AI in attraction crafting comes as no surprise considering the company has strived to be at the forefront of technology since its inception. It’s also not uncommon to hear that the House of Mouse intends to take advantage of this to control film and television production costs. Finally, the brand suffers from the bitter pill of high-budget films that have been very tight at the box office The little mermaid And Indiana Jones and the Dial of Destiny.
Now it remains to be seen whether this new approach by Disney – with its working groups – also provides for the introduction of regulations that prevent overexploitation when using artificial intelligence. This is the scenario of insecurity that led (in part) to the actors’ and screenwriters’ union going on strike as their jobs and fair wages were threatened by the overuse of AI.